Workshops & training customized
to your organization’s needs
About
We all already know that in times like these, investing in the human resource becomes more critical than ever. Training employees and enriching them with new knowledge and skills is the key to employee retention.
💡What's the idea? Let’s empower our most important resource—our people—and sharpen the skills of every employee in the organization. I’m not talking about another structured and dedicated course that focuses on one topic for a specific group of employees, but about a variety of dozens of training sessions on leading topics like: tools from the world of product management, the secrets of software development, the abilities of project management, user experience methodologies, the magic of marketing, technological innovation, and more.
In these unique sessions, different employees can learn skills and tools from other fields that can enhance their expertise in their own profession, while also broadening their horizons
🏆So, what exactly is a custom-tailored course for your organization?
✅In a brief meeting, we’ll work together to understand the organization’s various needs, different roles, and tailor the topics and types of sessions accordingly.
✅ Dozens of fascinating and essential topics!
✅ The program is customized to your organization, with a focus on your specific needs and goals.
✅ Practical tools that will benefit every role and department.
✅ Option to include all employees, not just managers or specialized roles.
✅ Sessions can be delivered as a training, workshop, game, or specific consulting for your product or service (NDA can be signed).
✅ The training can be conducted physically at your location or remotely, with full flexibility to suit your organization’s needs
WITFM?
Now is the perfect time to invest in tools that will keep your employees updated, engaged, and committed, especially during a time when employee retention is more challenging than ever. Professional training and knowledge expansion can help solve difficulties during a crisis by building confidence and skills among employees, encouraging them to see themselves as a valuable resource and find new meaning in their work, which can boost motivation and strengthen their sense of belonging to the organization
| List of Topics and Training Types
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Introduction to Practical AI Workshop
In this workshop, we’ll pull back the curtain on the world of artificial intelligence and how it’s transforming industries everywhere, today. We’ll explore and experiment with popular AI tools, engage with diverse prompts to create content, text, images, and sound, and learn how easily we can improve and streamline our daily tasks. AI is no longer a distant fantasy—it’s everywhere. The sooner we get to know it, use it, and integrate it, the more we’ll gain. -
AI for Business Workshop – The Hit of 2024
In this workshop, we’ll cover practical tools that can already improve our workflows, boost creativity, speed, and cost-efficiency across sales, service, marketing, product, project management, development, and testing teams. We’ll experiment with popular industry tools and discover new ones. We’ll also learn what to watch out for when using AI tools in business—covering legal exposure, data leaks, privacy, and copyright issues. Join the biggest revolution since the invention of the computer and book a workshop with an experienced expert who understands current business operations to help tailor today’s workflows for tomorrow’s world. -
Introduction to Product Management
What is a product, how did the field and the role of product management develop, job definitions, responsibilities, positions, ownership, key methodologies, benefits of product management, product management vs. project management, core processes in product management (Product Cycle), and product thinking.
This workshop is recommended for any organization or tech professionals (not just product managers). -
Organizational Strategy
An engaging workshop that uniquely presents all the key roles within typical industries, software companies, and high-tech organizations. We’ll explore the relationships between roles, the challenges that hinder their collaboration, and how they can work better together to achieve company and product goals. Special focus will be placed on the relationship between product management and company leadership, decision-making, product managers’ connection with development teams, designers, marketing, analysts, customer service, support, and the customers themselves. -
This entertaining workshop is recommended for all organizations—everyone will laugh, talk, and reflect on the strengths and weaknesses of various roles and how they contribute to successful collaboration.
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Innovation and Product Positioning
How to define an innovative product, what makes a product innovative, where ideas come from, how to process ideas, and how groundbreaking, out-of-the-box ideas emerge. We’ll discuss idea collection and processing, the Disney method, and SIP+- techniques.
A hands-on workshop on the "Art of Asking 'Why?'" -
On Setting Goals | KPIs | Objectives | and the "Promise"
Who needs goals? :-) Likely every company that wants to ensure success.
An engaging workshop on the relationship between the organization's "promise" and the product's objectives and goals. What is the connection between company goals and product goals? Is it the same? We’ll explore how top companies define quality goals that lead to professionalism and efficiency. We’ll also practice measurement processes and tools, examining how leading products measure themselves. Together, we’ll review your organization’s current goals and ensure the product helps achieve them. -
Market Research Workshop
Why do we need market research? How to conduct high-quality market research, define competitors, and understand the difference between market research and customer research. We’ll explore tools that can be used to validate market needs, both quantitatively and qualitatively. -
Customer Research Workshop
When is it appropriate to use customer research? How to conduct it effectively to get authentic responses, define relevant target audiences, and understand the differences between market and customer research. We’ll also discuss the distinctions between quantitative and qualitative research and the tools available to us. -
Researching Potential Business Partners
We’re not alone in the market—there are millions of companies globally that can help us succeed even more. Let’s get to know our partners, competitors, and the difference between them. Can a competitor also be a partner? How to identify potential conflicts of interest, and when should products work together? We’ll review companies that do this well and those where it hasn’t worked as well. We’ll practice identifying potential business partners for your product. -
Storytelling Workshop
Why and how are "stories" more memorable and persuasive than dry data? How can every presentation, conversation, and daily interaction utilize storytelling methodologies to bring about faster and more effective results for listeners? Learn how to persuade managers to take action.
More information and syllabus here. -
Winning Presentation
On emotional intelligence, the art of persuasion, body language, public speaking, creating a 5-minute, 5-slide presentation, delivering an "elevator pitch," and how to persuade clients, partners, managers, suppliers, and colleagues. Overcome the fear of public speaking and create a 'wow' moment effectively. -
Product Strategy and Tactics in Big Markets
What is the process of developing a product strategy, and is the product strategy the same as the company's strategy? What is the relationship between the company’s profits and the product's roadmap, if any? We’ll discuss product pricing models and how to develop a work plan that leads the organization to success while ensuring current customers aren’t neglected. We’ll also explore immediate plans vs. long-term strategies, investments, performance in large markets, and potential failures. Learn from the missteps of leading companies and how to avoid them. -
Focus: Strategic Product Scoping
Work plans can be brilliant, but our resources are always limited—money, time, sprints, waiting customers, and competitors. We have no choice but to be efficient and focused. We’ll discuss how to focus on the product, find the 'sweet spot,' and understand the risks in the business. Good products don’t necessarily do "everything." Sometimes doing more of one focused thing can be more efficient and lead to the success of the product and the organization. -
Seeing and Understanding What Exists: Building a Product Tree
An interactive workshop to map the product’s capabilities, understand what the existing or potential product does or can do, and find paths for growth. We’ll discuss efficient documentation of capabilities, presenting them to clients and partners, and how your organization can develop features more efficiently by understanding the product’s structure and areas for growth. -
Product Management and Investment Estimation
To make smart product decisions, we need estimates—time and money. How can we know the size of the investment in the product when we don’t have high certainty in development, new features, or a new version? We’ll discuss how to ensure the investment aligns with ROI and whether we’re investing in the right product and feature at the right time. We’ll explore risk management, decision-making, and prioritization in a unique workshop for large organizations and small companies with limited resources. -
Effective Roadmap Planning
How to develop a work plan, define an effective Roadmap for the company, and ensure the work plan reflects the product's objectives and the company's goals. We’ll also cover how to present the work plan to company leadership, clients, and business partners, and how to implement it efficiently. We’ll discuss version and sprint management and their connections. -
Accurate Requirement Specification and Product Definition | Task Preparation for Development
On product management and efficient specification writing—how to translate business requirements into technical language. We’ll explore how to define MMF requirements to improve the organization’s ability to release more features, manage the backlog efficiently, and reduce bugs. We’ll break down, specify, write, and present requirements together. We’ll also discuss the connection between customer and development requirements and how to "translate" between them. Topics include MVP, MMP, Agile, Epics, User Stories, and more. -
UX Design Workshop
A combined UX and product management workshop. Learn UX design principles, screen trees, screen specification, UX tools, and effective user experience methodologies. We’ll explore how leading companies design their products, when it works, and when UX design might harm the product. We’ll discuss the connection between product goals and user experience, and how simple UX "tricks" can increase the product’s success and customer engagement. Finally, we’ll explore the strong relationship between product managers and UX designers and how to make it more productive. -
Graphic Design and UI Design
We’ll discuss the visual layer—branding, color, form, composition, design trends, and how the best companies in the market do it. We’ll explore how product managers, UX designers, and graphic designers can work better together, the connection between product goals and design, and the link between marketing and design and its impact on product management. Learn how to provide effective product feedback and more. -
Winning Collaboration in Tech Teams: How Developers, Testers, and Product Managers Can Work Together and Stay Sane :-)
A communication workshop on the complex, delicate, and unique connection between product managers and developers. "Product managers are from Venus, and developers are from Mars." Different languages, goals, tools, successes, and failures. Learn how to avoid blame and promote common goals and products. We’ll cover responsibility, authority, decision-making, effective communication, and managing joint sprints, even in distributed management across different departments, offices, or countries. Topics include Agile & Scrum, and using tools like Jira, Trello, Monday, and more. This workshop is a must for any organization that wants to ensure that these two critical teams genuinely collaborate. -
On Quality and Testing
Learn how to define quality acceptance tests, tools for ensuring organizational and product quality, how to reduce bugs in complex products, how to prioritize bugs effectively, manual vs. automated testing, and whether an organization can function without testers. -
Pilot Management
Learn how to define customer test groups, manage internal and external customers, measure pilot success, user experience, product validation, expectation setting, defining early adopters, and product management tasks during the pilot phase. -
Product Management and Critical Decision-Making: Go/No-Go
We’ll discuss the conditions for going live, the responsibilities of product managers in the go-live process, and how the world’s top companies manage their launches. Learn how to minimize bugs when launching a new system or version, ensure existing and new customers aren’t impacted, define risk matrices and compensations, implement gradual product rollouts, and establish a "war room" for complete cooperation and support on launch day. -
Analytics
Would you drive a car without a dashboard? Probably not, and rightfully so :-)
We’ll cover product management and measurement, the types of analyses used in the industry, how successful companies set goals and conduct measurements, and the tools that best fit your product and organization’s needs. We’ll also explore the collaboration between product managers and analysts and how to work together for better results. We’ll discuss AI and machine learning, surveys, and free tools available immediately for small organizations.
Is your organization not yet measuring itself? Goals not yet set? Let’s talk about this soon. -
Product Marketing | Connecting Product and Marketing
We’ll cover market definition, the relationship between marketing and product management, positioning, vertical alignment, and how marketing and product managers can work together to achieve company and product goals. We’ll also discuss responsibilities, advertising, marketing, and creating the perfect showcase for your product. -
Product Operations | Support Processes
We’ll discuss product operations, the client onboarding process, and how to simplify and accelerate the onboarding of complex products. We’ll explore effective implementation schemes and how top companies streamline onboarding. Discover which methods can help your organization shorten, reduce the cost of, and simplify the onboarding process.
We’ll cover the relationship between product managers and product operations, and how defining efficient processes can lead to greater product usage and happier customers. -
Customer and Client Management Methodologies | Excellent Customer Service
Product management doesn’t end with going live; it ends when goals are met, and customers are satisfied. This workshop will focus on customer service and product support, addressing how to handle complaints, requests for changes, custom development requests, and how to reduce inquiries and issues. We’ll explore the connection between support teams and product managers, and how basing work plans on customer feedback can create magic. We’ll also cover measuring inquiries and Product-Market Fit. -
Time Management | How Madonna and Elon Musk Achieve More in 24 Hours
Time is our most limited resource. You can earn money, work for it, or even steal it (though we don’t recommend that!), but there’s no way to increase time. So, can time be managed? Absolutely!
This magical workshop will focus on mastering your time, doing the most efficient thing, and how to make the most of your time in personal life, product management, company leadership, and employee management. We’ll hear about the most efficient people in the industry (shout out to Elon Musk), explore how efficient organizations manage their time, and discuss simple tools you can implement today to "gain more time" and achieve more goals in the given time. -
Process Engineering and Continuous Improvement
Imagine being able to make a tastier omelet in half the time, with fewer resources, and maximum efficiency.
Well, you don’t have to imagine anymore. Dive into the art and science behind creating efficient and innovative processes in organizations. Learn how to identify weak points, improve workflows, and increase productivity. Through real-world case studies, you’ll discover how to apply modern process engineering methods, including the leading and most useful Lean Startup and Six Sigma methodologies in the global market. This workshop will also introduce advanced techniques for process analysis and measurement, allowing any organization to turn daily processes into a smooth, effective, and profitable experience.
Need to discuss a topic not listed here related to product management, strategy, management, or development?
Let’s talk and find the right content for the training, workshop, or seminar you need