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Product & Strategy Consulting

| What does product and strategy consulting mean?

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Let's start with the less pleasant part (apologies in advance):

According to all studies and surveys, 90% of Israeli startups collapse within three years of their establishment.

Globally, most studies indicate that 70% of the code written will never be used or provide any value.

The more pleasant part is that this is not a foregone conclusion. It’s not easy, but the situation can be changed.

In our era, product management and proper strategy are key drivers of business success.
Product management, in one form or another, has existed since the 1930s, long before the age of computers, developers, testers, and AI.

This role of "product management" or responsibility emerged from the need to understand users, to closely identify market needs, to attempt to adapt existing products before developing new ones that would waste significant company resources, starting with correctly defining the problems and only then seeking appropriate technological solutions, setting goals, measuring success, and repeating the process.

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| How does it work?

My consulting services offer you the best tools to lead in your field, with nearly 20 years of experience in developing strategies tailored to your organization’s needs, based on practical product management principles. By working with the top companies in both the Israeli and global markets, our shared goal will be to help your company achieve significant results, refine product needs, improve the work plan, and ensure Product-Market Fit.

I understand you. The challenges faced by CEOs and CTOs in companies are enormous—managing employees and resources, running the office and tools, work plans, marketing, sales, and much more. Like them, product management is a field that requires specialization, knowledge, experience, familiarity with methodologies, and structured guidance. An external consultant provides new insights, fresh ideas, and a renewed perspective, offering solutions that focus on combining technology and innovation with outstanding service, high-quality and effective marketing, and advanced analytics.

I’ve worked with dozens (perhaps by now hundreds) of organizations, and I know that each company has its unique needs, its own set of employees, and each product has its own magic and challenges. And that’s exactly what excites me—cracking the code each time for the product’s path to success

This is what the consulting process usually looks like

Not all steps are necessary for every company and product. In the introductory meeting (first one’s free), we can determine the most suitable plan.

  1. Introduction – Getting to know the company, the vertical, employees, and relevant partners.

  2. Goal setting – Clear, measurable, and time-bound objectives.

  3. Research – Market, competitors, current and potential customers, and product research.

  4. Hypothesis generation – Innovative and groundbreaking ideas that will lead the product to success according to the defined goals.

  5. Work plan development – Roadmap and MVP definition so we can reach the customer as quickly as possible and adjust if necessary.

  6. Specification – Processing requirements, UX, UI, and technical specifications.

  7. Development support – Addressing questions, adjustments, and acceptance testing, whether the development is external or internal.

  8. Pilot planning – Gradual rollout, measurement, and success plan.

  9. Go live

  10. Measurement – Data, dashboards, and business insights for ongoing improvement.

 

And at the end, we go back to the beginning. Cycle after cycle, we’ll continue refining the product until it delivers the desired results. This process doesn’t have to take years or even months. Lean Startup and Agile methodologies are designed precisely to create a fast workflow that achieves precise results as quickly as possible, with minimal resource investment, while maintaining constant and effective 'obsessive' market validation

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