יעוץ מוצר ואסטרטגיה

Product and Product Management overview

Definitions, Types, Roles, Jobs, Responsibilities, Ownership, Methodologies and benefits, Product Cycle.

Product Manager organizational relations overview
Working with organization Leadership, Marking, Operations, Service, Support, Developers and Designers

Innovative \ Product definitions
Innovations, definitions of an idea, inspiration, OOB ideas, the “Art of Asking Why”

Product goals 
Set up product goals and analytical tools - overview

Market Research 
Setting up and defining the market, type of research, competitor analysis
*This session could include an exercise of 1-5 research(s)

Customer Research 
Who is the customer? personas, types of research, Working with B2B, B2C, B2B2C customers.
*This session could include an exercise of 1-5 research(s)

Partners Research
Setting the organization and partner relation, WIIFM, types of partnerships.
*This session could include an exercise of 1-3 research(s)

Presentation of ideas
Product site, Product page, POCs.

Product Strategy & Tactics 
The key strategic way to win the market, Strategic Vs Tactics, Product failure 101
*This session could include an exercise of 1-3 case study(s)

Product scoping 
Process the product idea to product scope, setting list of features set features as OOS,

Create product three, set feature relations, and identify missings.

Product effort estimations
Get to know what are all the resources needed to make the product work, get and process estimations, Negotiation effort, and basic risk management. This session includes simulation.

Product pricing
Pricing methods, Set the price, the product and competitors balance, the effort, and income balance. This session includes exercise.

Product plan
Road map, Releases (vs Sprints), Product plan presentation, Road map tools.
*This session includes exercise for plan and Miro highlights.

Elaboration and Product DOD (definition of done)
How to process an idea to a definition of done, Customer requirement, Epics and Stories
How to split stories in a structured way. 
*This session includes an exercise of 1-3 Epics and stories.

Product and UX
The revelations of Product vs UX, Handover, Review, UX goals, High-Level UX training and tools.
*Separate courses for 3 hours - 2 days setting and training are available. Adobe XD training is available.

Product and UI
The relations of Product and UI, Requirement “feelings and emotions”, basic colors, icons, composition, Product trends.

Product and Development
How to better work with developers, Requirements hand over, Developer<>Product relations, 
Agile & Scrum, Celebrations, Sprint management highlights.

Testing
Define testing scope, Acceptance test, QA responsibilities, Customer tests, Manual test definitions and Automated tests, bug listing, and Product prioritization.

Pilot 
Set pilot goals, set pilot plan, call for collaboration, surveys, and response collection.

GO NO GO
Set the meetings to decide whether the product should be launched in its current position or not, 
risk management, Product as a company project lead.

Analytics
Product analytics highlight, Toos, Manual customer checkup, Surveys, Google Sheets and Data Studio highlight (*Data Studio full session training course is also available)

Product, Marketing & Sales
Master fit-gap analysis, Product-market fit, The product and marketing relation, Product and sales dept revelations, how to support sales as product expert, Product troubleshooting, Support highlights

LOOKING FORWARD TO MASTERING THE PRODUCT ART WITH YOU